300%
increase in international tests taken after in-person research informed content, design, and expansion
2%
increase in click rate, while saving $100,000 a year in design and engineering costs
7
new digital B2C and B2B products prototyped, researched, and launched in 18 months
How I work
Each day, I use more and more AI to aid in each of these tasks to increase efficiency.
01
Research
First, I understand the users through mixed method research, gathering existing qualitative and quantitate data, and developing and conducting my own test plans and competitive analysis.
02
Inform and Define
Then, I share out findings with product managers and other team members and, together, define a problem statement that will guide the design process.
03
Ideate
Next, it’s time to start brainstorming solutions and hypothesizing ideas that solve the defined problem for the user. This can be done using various techniques by myself or with the team through collaborative workshops that I lead virtually or in person.
04
Design and Prototype
Using Figma and other prototyping tools, I design screens, assets, user flows, and develop interactive prototypes at varying fidelity in order to quickly validate the ideas.
05
User test and Iterate
I plan and lead user testing sessions and develop A/B test plans. Then, I analyze the results, iterate on the designs, and communicate the findings to stakeholders.
06
Implementation
I collaborate closely with development and QA to ensure that the design is implemented correctly across different devices and platforms.
Let's Connect
Feel free to contact me if having any questions. I'm available for new projects or just for chatting.
© Jess Lowenberg 2025